Source identity:

ddx:
  id: resource.atlassian-vision-creation

Atlassian Vision Creation

Source

• URL: https://www.atlassian.com/team-playbook/plays/vision-creation
• Accessed: 2026-05-12

Summary

Atlassian’s Vision Creation play treats vision as a shared picture of the future a team is building. It distinguishes vision from mission, recommends grounding the work in customer personas and business outcomes, and emphasizes early alignment before strategy and execution harden.

Relevant Findings

• Vision should describe the future state the team wants to create.
• A useful vision is larger than short-term business goals but still grounded in customer empathy.
• Early vision work is valuable because misalignment is cheaper to find before downstream plans solidify.

HELIX Usage

This resource informs the Vision and User Experience sections of the Product Vision artifact. HELIX uses it to keep the artifact future-state-oriented and concrete enough to align downstream PRD work.

Authority Boundary

This resource does not define requirements, roadmap scope, or release metrics. Those belong in the PRD, feature specifications, and metrics artifacts.