Skip to content

Geoffrey Moore Positioning Template

Source identity:

ddx:
  id: resource.geoffrey-moore-positioning
  authoring:
    home: repo

Geoffrey Moore Positioning Template

Source

Summary

The source presents Geoffrey Moore’s positioning statement template from Crossing the Chasm. The template forces a short statement to name the target customer, need or opportunity, product name, category, key benefit, primary competitive alternative, and primary differentiation.

Relevant Findings

  • Positioning is strongest when the target customer is concrete.
  • The current alternative must be named; otherwise differentiation is vague.
  • Category, benefit, and differentiator should fit in one readable sentence.

HELIX Usage

This resource informs the Positioning section of the Product Vision artifact. HELIX uses it to prevent generic strategy language from flowing into the PRD.

Authority Boundary

This resource does not replace Competitive Analysis. It provides the positioning sentence shape, not a complete market map.

Innsigle seal: model-primary by HELIX

The signature covers the markdown source of this page, not these HTML bytes. This page quotes that seal; verify it against the source file.

Composition
model-primary
Issuer
HELIX helix
Signing key
ed25519:b0865d76d834a52c48506414d16f4e5a (build key)
Signed source
research/geoffrey-moore-positioning.md
Signed
2026-09-23T14:11:58Z
Content digest
sha256:6012fb49…a241943a

This build key is endorsed by the human key for build signing; the signature is not a detector and not a truth guarantee.

Raw attestation JSON
{
  "payload": {
    "innsigle": "1",
    "type": "https://innsigle.dev/claim/colophon/v1",
    "issued_at": "2026-09-23T14:11:58Z",
    "issuer": {
      "id": "helix",
      "name": "HELIX",
      "key_id": "ed25519:b0865d76d834a52c48506414d16f4e5a",
      "key_url": "https://documentdrivendx.github.io/helix/.well-known/innsigle/keys.json"
    },
    "subjects": [
      {
        "uri": "https://documentdrivendx.github.io/helix/research/geoffrey-moore-positioning/",
        "digest": {
          "alg": "sha256",
          "value": "6012fb4992e67de436f0613f2da92db0d99be565853811b5a1068ed5a241943a"
        }
      }
    ],
    "colophon": {
      "schema_version": "1",
      "composition": "model-primary",
      "ingredients": [
        {
          "kind": "model",
          "name": "Claude",
          "role": "draft"
        },
        {
          "kind": "tool",
          "name": "sloptimizer",
          "role": "rewrite"
        },
        {
          "kind": "human",
          "name": "operator",
          "role": "structure-edit"
        }
      ],
      "notes": null
    }
  },
  "payload_encoding": "json",
  "signatures": [
    {
      "key_id": "ed25519:b0865d76d834a52c48506414d16f4e5a",
      "alg": "ed25519",
      "sig": "KbvdGvihzqLmjOqtW4CI6badvCS9WLN3PXuvAvikNFv2VgURmsRrxbbSQMT24Le4zouM04nNOInHM4JCDFvHDQ",
      "signed_at": "2026-09-23T14:11:58Z"
    }
  ]
}

attestation file · issuer keys