Source identity:

ddx:
  id: resource.geoffrey-moore-positioning

Geoffrey Moore Positioning Template

Source

• URL: https://the.gt/geoffrey-moore-positioning-statement/
• Accessed: 2026-05-12

Summary

The source presents Geoffrey Moore’s positioning statement template from Crossing the Chasm. The template forces a short statement to name the target customer, need or opportunity, product name, category, key benefit, primary competitive alternative, and primary differentiation.

Relevant Findings

• Positioning is strongest when the target customer is concrete.
• The current alternative must be named; otherwise differentiation is vague.
• Category, benefit, and differentiator should fit in one readable sentence.

HELIX Usage

This resource informs the Positioning section of the Product Vision artifact. HELIX uses it to prevent generic strategy language from flowing into the PRD.

Authority Boundary

This resource does not replace Competitive Analysis. It provides the positioning sentence shape, not a complete market map.