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NN/g UX Research Methods

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ddx:
  id: resource.nng-ux-research-methods
  authoring:
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NN/g UX Research Methods

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Summary

Nielsen Norman Group explains that different UX research methods answer different questions and are useful at different product stages. The guidance maps methods across behavioral versus attitudinal data, qualitative versus quantitative data, and product-development phase.

Relevant Findings

  • Research methods should be selected according to the question being asked.
  • Discovery work benefits from methods that expose user behavior, context, and needs before the solution is fixed.
  • Qualitative methods help explain why something happens; quantitative methods help measure how much or how often it happens.
  • A research plan should match method, participant/source, and output to the decision the team needs to make.

HELIX Usage

This resource informs the Research Plan artifact. HELIX uses it to keep research plans small, question-led, method-appropriate, and tied to decisions that downstream artifacts need to make.

Authority Boundary

This resource supports research-method selection. It does not replace project-specific recruiting, ethics, compliance review, statistical design, or domain expertise.

Innsigle seal: model-primary by HELIX

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Signed
2026-09-23T14:11:58Z
Content digest
sha256:1b64e81f…15ae6b09

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