Source identity:

ddx:
  id: resource.product-vision-board

Product Vision Board

Source

• URL: https://www.romanpichler.com/tools/product-vision-board/
• Accessed: 2026-05-12

Summary

Roman Pichler’s Product Vision Board is a product strategy tool for describing, visualizing, and validating product vision and strategy. It captures target group, needs, product direction, and business goals; the extended version adds business model elements such as competitors, revenue sources, costs, and channels.

Relevant Findings

• A vision artifact should name the target group and needs, not only the product idea.
• Product direction and business goals belong together at the strategy level.
• Business model detail can be useful, but it should not crowd out the core vision.

HELIX Usage

This resource informs the Product Vision artifact. HELIX uses the same strategic ingredients while keeping market sizing and investment rationale in the Business Case.

Authority Boundary

This resource does not define requirements, competitive analysis, or implementation plans. Those belong in the PRD, Competitive Analysis, and Design artifacts.